L'Oreal to buy Color Wow, boosts premium haircare portfolio

Anabelle Colaco
03 Jul 2025, 18:16 GMT+10

L'Oréal announced this week that it has signed a deal to acquire Color Wow, a fast-growing brand known for its frizz control and curly hair products
The move aligns with L'Oréal’s broader strategy to expand its footprint in high-end haircare — an area that has seen rapid growth both in online channels and professional salons
While the company did not disclose the financial terms of the deal, the acquisition is expected to strengthen its position in one of its fastest-rising categories

PARIS, France: L'Oréal is making a fresh play in the booming premium haircare segment with a new acquisition. The French beauty conglomerate announced this week that it has signed a deal to acquire Color Wow, a fast-growing brand known for its frizz control and curly hair products.

The move aligns with L'Oréal's broader strategy to expand its footprint in high-end haircare — an area that has seen rapid growth both in online channels and professional salons. While the company did not disclose the financial terms of the deal, the acquisition is expected to strengthen its position in one of its fastest-rising categories.

Haircare was L'Oréal's second fastest-growing segment in 2023, behind only fragrances. The company has said it is targeting more innovation and product development in this space, responding to increasing consumer demand for specialised solutions tailored to individual hair types and conditions.

Color Wow, which operates in the United States and the United Kingdom, is widely recognised for its performance-driven formulations and focus on textured hair.

Watch latest videos

News RELEASES

Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Cleveland Star.

More Information

null in null

Business

Section

L'Oreal to buy Color Wow, boosts premium haircare portfolio

PARIS, France: L'Oréal is making a fresh play in the booming premium haircare segment with a new acquisition. The French beauty conglomerate...

Robinhood launches stock tokens for EU investors, adds OpenAI

MENLO PARK, California: Robinhood is giving European investors a new way to tap into America's most prominent tech names — without...

Wall Street diverges, but techs advance Wednesday

NEW YORK, New York - U.S. stocks diverged on Wednesday for the second day in a row. The Standard and Poor's 500 hit a new all-time...

Greenback slides amid tax bill fears, trade deal uncertainty

NEW YORK CITY, New York: The U.S. dollar continues to lose ground, weighed down by growing concerns over Washington's fiscal outlook...

Taliban seeks tourism revival despite safety, rights concerns

KABUL, Afghanistan: Afghanistan, long associated with war and instability, is quietly trying to rebrand itself as a destination for...

Nvidia execs sell $1 billion in stock as AI boom drives record prices

SANTA CLARA, California: Executives at Nvidia have quietly been cashing in on the AI frenzy. According to a report by the Financial...

Ohio

Section