What is an Embargoed Press Release? ACCESSWIRE Discusses the Basics

ACCESSWIRE
21 Nov 2023, 02:05 GMT+10

RALEIGH, NC / ACCESSWIRE / November 20, 2023 / ACCESSWIRE is a newswire service standout that provides regional, national and global news to thousands of clients worldwide.

As a company that helps its customers harness the power of press release distribution, ACCESSWIRE is also committed to educating businesses around the globe.

In addition to general press releases, ACCESSWIRE suggests brands consider embargoed press releases under certain circumstances.

An embargoed press release is a press release that's sent to media outlets requesting the content isn't published before a specific date and time.

'Embargoed press releases are an excellent tactic to use when a brand's sharing important news about their business,' said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct. 'Because a brand is sharing sensitive information with an embargoed press release, there must be a certain level of trust between the brand and the journalist. This trust reduces the risk of a leak prior to the agreed-upon date.'

Reasons a company can embargo a press release include:

Gives journalists time to add content to their publishing calendar which increases the likelihood of media coverage.
Makes the company's intentions clear to the outlet they must refrain from publishing until the set date.
Prevents leaks of time-sensitive information that can hurt a brand's image.
Creates more time for a company to prepare information.

To learn more about ACCESSWIRE's press release distribution services and embargoed press releases, visit accesswire.com

###

About ACCESSWIRE/Issuer Direct Corporation

Issuer Direct is a leading communications company, providing solutions for both Public Relations and Investor Relations Professionals for over 16 years. Our comprehensive solutions are used by thousands of customers from emerging startups to multi-billion-dollar global brands, ensuring their most important moments are reaching the right audiences, via our industry-leading newswire, IR website solutions, events technology, and compliance solutions. For more information, please visit www.issuerdirect.com .

Issuer Direct Corporation Media Contacts:

Brian R. Balbirnie
+1 919-481-4000
brian.balbirnie@issuerdirect.com

Jennifer Hammers
+1 919-481-4000
jennifer.hammers@issuerdirect.com

SOURCE: ACCESSWIRE

View source version on accesswire.com:
https://www.accesswire.com/806222/what-is-an-embargoed-press-release-accesswire-discusses-the-basics

Watch latest videos

News RELEASES

Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Cleveland Star.

More Information

52 ℉

Cloudy in Cleveland/Burke

Business

Section

Experts decry New Zealand government move to lift tobacco ban

LONDON - Health experts and tobacco campaigners have strongly criticized New Zealand's decision to repeal laws that aimed to ban ...

Tech stocks slide while Dow Jones hits high for 2023

NEW YORK, New York - The Dow Jones index was the standout on U.S. financial markets on Thursday with a ...

US shoppers spend $38 billion online during Thanksgiving weekend

WASHINGTON D.C.: Despite the ongoing economic uncertainty, major discounts during the Thanksgiving weekend enticed U.S. shoppers, who spent some US$38 ...

Thailand will downgrade growth forecast for 2023 to 2.7 percent

BANGKOK, Thailand: This week, Thailand's Deputy Finance Minister Krisada Chinavicharana said after a weaker-than-expected third quarter, the country will downgrade ...

China pledges to deepen bilateral trade relations with Vietnam

BEIJING, China: The country's commerce ministry said that during a meeting with Vietnamese Prime Minister Pham Minh Chinh in Ho ...

U.S. stocks advance as U.S. Treasury yields retreat

NEW YORK, New York - Retreating bond yields and a higher-then-expected GDP reading for the third quarter boosted U.S. stocks ...

Ohio

Section