ACCESSWIRE
17 Nov 2023, 01:31 GMT+10
RALEIGH, NC / ACCESSWIRE / November 16, 2023 / While there are several content marketing channels available to marketing professionals, one of the most powerful is one that ACCESSWIRE knows well and that is press release distribution.
As a newswire service standout that provides regional, national and global news to thousands of clients worldwide, ACCESSWIRE leverages the power of press release distribution to help its customers maximize their moment.
No matter the channel, strategic content creation and distribution can help brands stand out from their competition and secure their piece of market share.
The first step in achieving these results starts with a comprehensive marketing strategy.
'A marketing strategy is a foundational building block in creating cohesiveness across touchpoints,' said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct.
ACCESSWIRE provides a list of three questions brands can ask themselves when developing a content marketing strategy.
Who's your audience? Everyone isn't an audience. That's why brands need to step into the shoes of their target audience before creating content to fully understand their paint points, questions, interests, problems, and more.
What's your brand voice? A brand voice is much like a personality. It layers in a level of humanization that creates a connection between a brand and its audience. When deciding on a brand voice, make sure it's authentic, aligns with the company's mission and clearly speaks to the target audience.
What makes your brand stand out? A brand's uniqueness is a topic that fuels the creation of content that's different from anything else consumers have seen.
'Asking the right questions creates clarity brands need to develop the right messaging for their audience and the three we provided are excellent starting points companies can use to inform their marketing strategies,' added Hammers.
To learn more about ACCESSWIRE's press release distribution services, visit accesswire.com
###
About ACCESSWIRE/Issuer Direct Corporation
Issuer Direct is a leading communications company, providing solutions for both Public Relations and Investor Relations Professionals for over 16 years. Our comprehensive solutions are used by thousands of customers from emerging startups to multi-billion-dollar global brands, ensuring their most important moments are reaching the right audiences, via our industry-leading newswire, IR website solutions, events technology, and compliance solutions. For more information, please visit www.issuerdirect.com .
Issuer Direct Corporation Media Contacts:
Brian R. Balbirnie
+1 919-481-4000
brian.balbirnie@issuerdirect.com
Jennifer Hammers
+1 919-481-4000
jennifer.hammers@issuerdirect.com
SOURCE: ACCESSWIRE
Get a daily dose of Cleveland Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Cleveland Star.
More InformationNEW YORK: This week, ratings agency Moody's warned that it could downgrade China's credit rating, citing costs to bail out ...
NEW YORK, New York - AI set the scene for solid gains in technology shares on Thursday. Demand for Alphabet ...
WASHINGTON D.C.: To help reduce car collisions with wildlife and help animals safely cross roadways, the U.S. Transportation Department has ...
BRUSSELS, Belgium: To address power shortages at electric vehicle (EV) charging stations, last week, the European Commission announced plans to ...
BEIJING, China: Falling hog prices, mounting losses and rising debt are putting pressure on the biggest pig breeders in China, ...
NEW YORK, New York - A decline in labor costs as measured by ADP failed to boost U.S. Markets Wednesday."ADP's ...
CHICAGO, Illinois: As winter sets in and with cold weather just around the corner, Chicago is struggling to house hundreds ...
ARLINGTON, Virginia: This week, the conservative U.S. political network Americans for Prosperity Action (AFP Action), led by billionaire Charles Koch, ...
(Photo credit: Marc Lebryk-USA TODAY Sports) Zach Edey gets a true home game when he leads No. 4 Purdue into ...
(Photo credit: Kiyoshi Mio-USA TODAY Sports) When Los Angeles FC travel to oppose the Columbus Crew in the MLS Cup ...
(Photo credit: Brian Bradshaw Sevald-USA TODAY Sports) Mikael Granlund scored 37 seconds into overtime to give the San Jose Sharks ...
(Photo credit: Jeff Curry-USA TODAY Sports) The St. Louis Blues hope to find some consistency when they visit the Columbus ...