Brand Story
30 Jan 2023, 07:45 GMT+10
Yohanis Gebreyesus is an international author, chef, and managing director of CY Dynamics. Since his early childhood, he has been fascinated with the whole traditional ceremonies that went along with the planning and consumption of Ethiopian hit meals during festivities. He can still smell the mixture of spices his mother uses for her unique "family legacy recipe" for Ethiopian clarified butter. Growing up in an authentic Ethiopian family, Yohanis' education in hotel management and culinary arts and hands-on experience both in the southern beaches cities of California and the capital city of food, Lyon, he has developed a purpose-driven passion for fine-dining, global culinary techniques, and sourcing of quality products among the limitless variety. His cookbook, Ethiopia: Recipes and Traditions from the Horn of Africa, won the 2019 James Beard Award for Best International Cookbook.
He founded "Chef Yohanis" brand in 2015 and the brand is a mission-driven healthy lifestyle brand dedicated to making the taste and the health benefits of Ethiopian food globally available through international products that people are used to cooking and eating.
Yohanis is the 4th ambassador who joined the #NoWasteNoHunger project. The other ambassadors are Youssef Esawy, a well-known model and fashion content creator, Gulpari Bayramova, a successful Azerbaijani businesswoman, and Lauren Sesselmann, an American-born Canadian soccer player and Olympic bronze medalist.
Every year, global food waste costs $1 trillion-enough money to feed 2 billion people! The "No Waste No Hunger" aims to educate people about the importance of reducing food waste. The project is created by Mediamark Digital Agency and started with ambassadors from different countries who will help to reach more people and remind them of the importance of reducing waste.
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