ACCESS Newswire
11 Jan 2022, 17:13 GMT+10
LOS ANGELES, CA / ACCESSWIRE / January 11, 2022 / In marketing, it is important to recognize the target audience in order to attract consumers. But, doing that is difficult, which is why Big Data became such an essential tool in advertising, explains Daniel Yomtobian. 'Using their huge troves of information, brands can send the right message to the right audience, thus ensuring the success of their ad campaigns and achieving the desired returns on investment. The caveat is that Big Data on its own is more of a hindrance than an aid: the raw, unstructured sets of information require proper analyses to deliver actionable insights. In the fiercely competitive advertising industry, the utilization of data analytics tools has become absolutely crucial, especially as consumer behaviors and preferences keep changing and raise the bar for end-user experiences,' Daniel Yomtobian adds.
Given the staggering amount of data generated worldwide on a daily basis, advertisers need to go a step further and not simply analyze the information but employ predictive models to gain real benefits. In doing so, they will be able to identify details that truly matter, including shopping patterns and trends, interests, user habits and behaviors, and the likelihood of conversion or defection. With the insights gleaned from predictive analytics, brands can fine-tune and personalize their messages, which vastly increases their chances of resonating with the intended audience and executing a successful campaign, Daniel Yomtobian notes. In addition to improved targeting, customer acquisition, and retention, analytics tools also provide marketers with insights that can reveal new product opportunities and facilitate content monetization.
It can be argued that brands clinging to the old ways of analyzing their ad campaigns put themselves in jeopardy in a world where 'consumers are exposed to an expanding, fragmented array of marketing touch points across media and sales channels,' as stated in a Harvard Business Review article. Nowadays, the deluge of data requires what the author refers to as 'Advertising Analytics 2.0.' He goes on to say, 'Enabled by recent exponential leaps in computing power, cloud-based analytics, and cheap data storage, […] predictive tools measure the interaction of advertising across media and sales channels, and they identify precisely how exogenous variables (including the broader economy, competitive offerings, and even the weather) affect ad performance. The resulting analyses, put simply, reveal what really works. With these data-driven insights, companies can often maintain their existing budgets yet achieve improvements of 10% to 30% (sometimes more) in marketing performance.'
Daniel Yomtobian has come to be regarded as a pioneer and innovator in the online media space, receiving a number of awards for his contribution to the digital advertising ecosystem. Relentlessly committed to helping advertisers and publishers maximize their ROI and monetize their solutions, he has been the driving force behind several business ventures, including PPC network Advertise.com. Daniel Yomtobian attended California State University-Northridge.
Daniel Yomtobian Bio - Business Marketing Maverick: http://www.DanielYomtobianBio.com
Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html
Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html
Contact Information:
Advertise.com
Daniel Yomtobian
[email protected]
15303 Ventura Blvd Ste 1150
Sherman Oaks, CA 91403
+1-800-710-7009
SOURCE: Daniel Yomtobian
Get a daily dose of Cleveland Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Cleveland Star.
More InformationOTTAWA, Canada: With Canada Post struggling to maintain operations amid labour unrest, rivals like FedEx and UPS are stepping in to...
NEW YORK, New York - U.S. and global markets showed a mixed performance in Tuesday's trading session, with some indices edging higher...
PARIS, France: French military and intelligence officials have accused China of orchestrating a covert campaign to damage the reputation...
NEW DELHI, India: Birkenstock is stepping up its efforts to protect its iconic sandals in India, as local legal representatives conducted...
HONG KONG: China has fired back at the European Union in an escalating trade dispute by imposing new restrictions on medical device...
NEW YORK, New York - Monday's trading session saw mixed performances across U.S. and global markets, with several major indices posting...
(Photo credit: Troy Taormina-Imagn Images) Angel Martinez hit his first career grand slam with two outs in the top of the 10th inning,...
(Photo credit: Katie Stratman-Imagn Images) Xavier Edwards had two hits and three RBIs for the visiting Miami Marlins in their 12-2...
(Photo credit: Connor Hamilton-Imagn Images) Gavin McKenna just accelerated the growth and relevance of NCAA men's ice hockey. ...
(Photo credit: Albert Cesare/The Enquirer / USA TODAY NETWORK) The Los Angeles Dodgers recalled Alexis Diaz, the former All-Star...
(Photo credit: Kyle Terada-Imagn Images) With the New York Knicks coming off their first conference finals appearance in 25 years,...
(Photo credit: Eric Canha-Imagn Images) The New York Yankees placed relief pitcher Mark Leiter Jr. on the 15-day injured list on...